Nemi Insights, a media monitoring and measurement solution provider, has announced the launch of enhanced features on its platform, designed to offer public relations professionals and brands more comprehensive insights into their media presence.

Among the new features introduced is the Media Score, a powerful tool that offers a holistic overview of a brand’s media presence. This feature measures factors such as the volume of media coverage, share of voice, sentiment, and relevant topics, enabling brands to track their performance over time and benchmark against competitors.

Nemi Insights has also rolled out a redesigned, responsive dashboard, featuring interactive data visualizations. Users can now filter media coverage analytics by date, media type, sentiment, author, and publication for a more customized view.

In a major leap forward, Nemi Insights’ sentiment analysis is now powered by Nemi AI, which classifies media coverage as positive, neutral, or negative. This is a critical metric for brands seeking to understand how they are perceived in the public eye.

Additionally, the platform offers enhanced reporter and publication analysis to track relationships with key media contacts. This allows PR teams to identify which reporters and outlets are most engaged with their brand and tailor their outreach strategies accordingly.

“We are committed to continually enhancing our platform with innovative features that meet the evolving needs of communication professionals. Our new capabilities provide an even more robust understanding of how brands are positioned in the media, allowing them to refine their PR strategies and better engage key stakeholders,” said Renuka Bhashkar, CEO of Nemi Insights.

Founded in 2016, Nemi Insights delivers data-driven media monitoring and insights to organizations worldwide. The platform tracks media coverage across print, broadcast, online, and social media in over 25 languages, serving more than 100 brands and PR agencies globally.